1、TDK2、canonical3、schema4、meta propertyog:type contentarticle 首页 单页面列表页使用website文章详情页 article产品详情 productmeta propertyog:site_name content某某 Machinerymeta propertyog:title content页面标题meta propertyog:description content页面描述meta propertyog:url content当前页面规范网址meta propertyog:image content完整的图片绝对地址meta propertyog:image:width content1200meta propertyog:image:height content630meta propertyog:image:alt content图片说明meta nametwitter:card contentsummary_large_imagemeta nametwitter:title content页面标题meta nametwitter:description content页面描述meta nametwitter:image content完整的图片绝对地址5、Sitemap Sitemap、站内链接、canonical 应使用同一套标准网址6、meta namerobots contentindex,follow,max-image-preview:large,max-snippet:-1,max-video-preview:-17、让抓取不传递权重 meta namerobots contentnoindex,follow 一般搜索页TAG页日期归档 不要同时在 robots.txt 中禁止抓取8、多语言link relalternate hreflangen hrefhttps://www.example.com/product/link relalternate hreflanges hrefhttps://www.example.com/es/product/link relalternate hreflangfr hrefhttps://www.example.com/fr/product/link relalternate hreflangx-default hrefhttps://www.example.com/product/9、link relicon href/favicon.ico 至少大于 48×48px10、HTML 根标签设置页面语言html langen11、面包屑与网站结构示例!doctype html html langen head meta charsetUTF-8 meta nameviewport contentwidthdevice-width, initial-scale1 !-- 页面标题和描述 -- titleAutomatic Water Filling Machine Manufacturer | HZM Machinery/title meta namedescription contentHZM Machinery manufactures automatic bottled water filling machines and complete water bottling lines. !-- 规范网址 -- link relcanonical hrefhttps://www.example.com/water-filling-machine/ !-- 索引和预览控制 -- meta namerobots contentindex,follow,max-image-preview:large,max-snippet:-1,max-video-preview:-1 !-- 网站图标 -- link relicon hrefhttps://www.example.com/favicon.ico sizesany link relicon typeimage/svgxml hrefhttps://www.example.com/favicon.svg link relapple-touch-icon hrefhttps://www.example.com/apple-touch-icon.png !-- 多语言仅在有对应语言页面时添加 -- link relalternate hreflangen hrefhttps://www.example.com/water-filling-machine/ link relalternate hreflanges hrefhttps://www.example.com/es/water-filling-machine/ link relalternate hreflangx-default hrefhttps://www.example.com/water-filling-machine/ !-- Open Graph -- meta propertyog:type contentwebsite meta propertyog:site_name contentHZM Machinery meta propertyog:locale contenten_US meta propertyog:title contentAutomatic Water Filling Machine Manufacturer meta propertyog:description contentAutomatic bottled water filling machines and complete water bottling lines. meta propertyog:url contenthttps://www.example.com/water-filling-machine/ meta propertyog:image contenthttps://www.example.com/images/water-filling-machine.jpg meta propertyog:image:secure_url contenthttps://www.example.com/images/water-filling-machine.jpg meta propertyog:image:type contentimage/jpeg meta propertyog:image:width content1200 meta propertyog:image:height content630 meta propertyog:image:alt contentAutomatic bottled water filling machine !-- Twitter Card -- meta nametwitter:card contentsummary_large_image meta nametwitter:title contentAutomatic Water Filling Machine Manufacturer meta nametwitter:description contentAutomatic bottled water filling machines and complete water bottling lines. meta nametwitter:image contenthttps://www.example.com/images/water-filling-machine.jpg meta nametwitter:image:alt contentAutomatic bottled water filling machine !-- 性能优化只添加真正使用的关键第三方域名 -- link relpreconnect hrefhttps://fonts.gstatic.com crossorigin !-- 性能优化只预加载首屏关键图片 -- link relpreload asimage hrefhttps://www.example.com/images/water-filling-machine.webp !-- 当前页面对应的 Schema -- script typeapplication/ldjson { context: https://schema.org, type: Product, id: https://www.example.com/water-filling-machine/#product, name: Automatic Water Filling Machine, url: https://www.example.com/water-filling-machine/, image: [ https://www.example.com/images/water-filling-machine.jpg ], description: Automatic bottled water filling machine manufactured by HZM Machinery., brand: { type: Brand, name: HZM Machinery } } /script /head